Visual trends in UX and web design in 2022

2022 will bring exciting web design innovations that will help improve user experience and personalization.

There are now about two billion web pages in the world. Only if you combine technology with new design trends will you stand out from the crowd and create a wonderful website where your products or services will shine. To get started, pay attention to these visual trends and user experiences so you can incorporate them into your marketing plans.

1. Hard colors and the psychological use of color

One of the 2022 web design trends that will help you create an unforgettable website is color. Bold, bright, rich tones will take over pastels, which many brands have been using in recent years.

However, it’s not just about using a strong color, it’s also about how you use color to create a certain effect on the consumer. The psychology of color (analysis of the influence of color on our feelings and thoughts) returns in 2022.

While how people interpret color depends largely on their personal perception, there are a number of common interpretations that are shared by members of the same culture. For example, green is often associated with nature and organic products, while red symbolizes energy and passion.

Web design predictions for 2022 indicate that it’s time to think about what you want to say with colors on your website and consider using stronger hues.

2. Personalized content

In 2022, websites are no longer static. You may have already returned to a web page you previously visited and found that the design has changed, but if you look at it in a different browser, you will see the previous design again. This is because some sites take into account your browsing history and provide content tailored to each user.

Personalized content is especially important on e-commerce sites because you can use it to show which products are most likely to interest a particular user and thus increase your conversion rate.

3. Artificial intelligence

Artificial intelligence takes you a step further in customizing your website content. The use of data-driven artificial intelligence allows the use of machine learning to improve the user experience and personalize the conversion process. For example, consider Amazon’s product recommendation algorithms or Spotify’s custom playlists.

When designing the user experience of your website, consider how to use artificial intelligence to customize it as much as possible according to the interests of the visitor. Thus, you will be more valuable than ever.

4. Chatbots will become more human

Another fascinating use of artificial intelligence in web design is chatbots. While it is true that this technology has been used on social media and websites for years, in 2022 we will see it become more human-like.

As artificial intelligence and machine learning become more sophisticated, live chat is becoming an increasingly common way to offer personalized recommendations, guide customers through the buying process, and resolve customer service requests.

In the coming years, chat rooms will become increasingly capable of interpreting user behavior, being proactive, and showcasing their unique personalities.

5. Micro interaction

Micro-interaction is a great way to provide a personal note to your website and improve user experience. They are essentially small animations that guide the user through various actions.

Some types of micro-interactions have been around for years, such as links that change color when the cursor passes over them, or the cursor itself changes depending on where it is located. These details now extend to many other icons and elements of the website.

6. Smart video

Video is already one of the most popular formats on the web and its popularity has exploded on mobile devices. But in 2022, it’s no longer enough to embed YouTube videos on your site.

At the same time, the age of smart video has arrived, which means finding more deliberate ways to embed videos on websites. You no longer have to be limited to the built-in player format, and you can use creative resources, such as replacing the background with a video.

7. Large text images

The “hero image” (the main image of a web page) has become important. In some cases, we may see “hero images” taking up the entire homepage for maximum effect. If well thought out, this resource can be the key to immediately attracting the attention of the user.

Another interesting trend in web design is the creation of text “hero images” almost like a poster. They may include bright colors in the 2022 trend. This way you can create a different look for your website, grab the visitor’s attention quickly and convey a message.

8. Color gradients and the “steamed glass” effect.

These two visual trends will help you create an even more compelling website in 2022.

Gradients have evolved from subtle effects to colorful image backgrounds. They can be used to add depth and texture or add a touch of character to your site, especially when paired with large fonts.

In addition, recent advances in web technology have made it much easier to implement the “fresh glass” effect on websites. This allows you to add color to different areas of the page without affecting the readability of the text and images placed on them.

9. 3D image

3D elements are becoming more popular in web design as technology has made them more accessible and interactive. Their main concern has always been slow loading times, which can negatively affect the use of the website, but technological advances have reduced this hurdle.

3D can be used both to give a modern look to your website or to show products in detail thanks to 360-degree panoramic photos.

10. Hands free control

The next step in the evolution of touch screens is to control the device without touching it. For example, you can take a selfie by simply touching the camera or waving your hand across the screen.

More and more mobile phones have included this feature in recent years, so it’s time to think about how to adapt your website’s usability to it.

11. Minimalism and simplified navigation

Intrusive ads, alerts and pop-ups? The browsing experience is full of incentives, which is why users appreciate a break from simple, minimal sites.

A clean web design with a few carefully chosen elements helps your site visitors focus on what’s really important so they can take the actions you’re looking for.

Another closely related web design trend is simplified browsing. The easier it is to get what you’re looking for, the more likely users are to convert. Reducing the number of navigation menus will help simplify the user experience as well as increase the speed of your site.

12. Accessibility

Accessibility is no longer just a web design trend, but a must. Brands are increasingly aware of the need to take into account people with different abilities when designing their sites. It’s not just about customer service and user experience, it’s also about values.

Web accessibility covers many aspects of a site and should be part of the development process from the start, but here are a few basic ideas to get you started embedding it into your site.

Create clear contrasts between text and background.

Add labels and instructions to forms.

Use alt text in images to include informative descriptions and make things easier for users using text-reading apps.

We hope our advice will be useful for your resource. You can always contact us and we offer solutions to make your site fast.

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