The Internet was born in 1983. Over the decades, website technology has evolved and continues to change rapidly. As a website owner, it is important for you to be aware of the changing trends in website development. If you don’t keep up with new trends, it can have serious consequences for your site’s performance. You may fall behind your competitors and lose traffic on websites that provide the best user experience. Designing and maintaining your website in line with current trends is the best way to stay competitive in your business niche.
Here are the top 10 trends in website development.
1. Progressive Web Apps (PWAs)
While not a new trend, Progressive Web Apps (PWAs) will definitely replace web apps in the latest iteration. PWAs help websites load quickly and can work offline in apps like Google Maps. Companies like Starbucks, Uber, Pinterest, and Twitter have already used PWAs for a better user experience. 65% of online shopping orders are made using smartphones.
2. Chatbot with artificial intelligence
AI chatbots are becoming more advanced in meeting the needs and matching user behavior through the use of machine learning, natural language processing, and information retrieval techniques. In addition to helping businesses work faster with voice or text chats, AI-enabled chatbots also help improve the customer experience.
They can collect data, answer frequently asked questions and solve other problems, providing customers with a perfect digital experience with the company. Many well-known B2C companies are already serving their customers with AI chatbots running on Facebook Messenger, Whatsapp and Skype instead of standard chatbots. We can expect more companies to adopt AI chatbots in the near future.
3. Accelerated Mobile Page (AMP)
First launched by Google in 2015, Accelerated Mobile Page – or AMP – was designed to provide mobile users with a lightning-fast digital experience. In addition to providing a seamless user experience and lower bounce rates, Google AMP can help improve core business values like web page conversions. Although its use is declining, AMP remains a popular mobile technology used around the world.
4. Single Page Apps (SPA)
According to the developers, this type of program takes up less space on the server and effectively gives users information on one page. As a result, SPAs are beneficial for both developers and website visitors. As online consumers expect faster and easier application, we can expect the SPA trend to continue.
5. Optimized voice search
First introduced by Google in 2011, voice search is quickly gaining popularity. Smart virtual assistants such as Alexa and Siri have experienced unprecedented market growth and are expected to continue to grow rapidly. Several tech giants are entering the market or creating new products such as Google Home and Apple HomePod to meet consumer demand.
More households around the world are using voice assistants and this trend is expected to continue in the future. Consumers are not only using smart speakers, they are using their smartphones and IoT devices for voice search. As a result, voice search results will rank higher and more often on search results pages. Thus, companies will work on optimizing their products, as well as content strategies for voice search.
6. Motion UI
Consumers today expect not only faster and more convenient digital experiences with mobile devices, but richer and more interactive experiences. This is one of the reasons why Motion UI has become so popular. MotionUI is a front-end framework that allows developers to create fully responsive websites and mobile apps and use pre-defined motions in native app settings.
With this frame, you can make the subject slide, rotate, jump, etc. Because it is compatible with all web technologies and can be added anywhere on a website, such as the header, footer, and menu, Motion UI has been widely used since 2018. However, it has become more accessible thanks to the SASS library technology, becoming one of the most important web development trends.
7. Serverless architecture
Technologies are constantly being sought to help reduce system overload, data loss, and development costs. The result of this search was serverless development. The serverless architecture is cloud-based, so users can run code for almost any type of back-end application or service without administration—no need to provision, manage, or upgrade servers.
Amazon, Google, and Microsoft are the best examples of companies using and delivering a serverless architecture. We can expect more companies to enter this market in the future. We will also see several products, including chatbots, IoT applications, and APIs, that use serverless functionality to perform tasks such as file uploads, notification delivery, and object exports.
8. “Friendly” development with mobile devices
Mobile devices account for over 54% of web page views worldwide. Now that mobile devices account for the bulk of traffic, a mobile-first approach to web development has become important. Many developers have used this approach for years. But the level of compatibility with mobile devices is constantly fluctuating. This means using location data to provide users with a highly personalized experience, offering one-click control of e-commerce programs, and enabling biometric authentication such as fingerprint scanning or voice recognition, among other trends.
9. Standardization of dark mode
In recent years, dark and low-light websites have gained popularity. We are seeing an increase in websites and programs offering dark user interfaces (User Interface). Facebook and Twitter have already introduced this feature. These programs offer an easy option to switch between the two modes depending on the reader’s preferences. As more web developers offer a similar built-in feature for switching between light and dark modes, it will become the standard in the coming years.
10. Improved native cybersecurity
Cybersecurity – or the practice of protecting data, networks and computers from misuse – is one of the most important issues today. Every company, no matter how small, is vulnerable to attack. Distributed Denial of Service (DDoS) has been on the rise in recent years. Downtime and lost income are just two of the consequences of DDoS attacks. With such an alarming rise in cyberattacks, the development of websites has changed to make it easier to protect the data of a company and its customers. There has already been a transition to application-based MFAs such as Google Authenticator, Patch Management and Security Operations Centers (SOCs).
Web development is constantly evolving to meet the needs and expectations of online consumers. Many trends focus on optimizing the user experience of mobile devices, others may focus on optimizing UX for simple or smart devices in the future. By staying on top of web development trends, your website consistently attracts and delights visitors.
We hope our advice will be useful for your resource. You can always contact us and we offer solutions to make your site fast.
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